02 / 09Product overview
One question. Many possible perspectives.
Census explores reactions to products, positioning and experiences by asking a synthetic population questions, producing hypotheses to test with real people.
You want to explore possible reactions and sharpen your questions before fieldwork.
Why this product
Find the questions behind your assumptions.
Explore different perspectives
Use synthetic profiles from BrainStorage to examine how the same proposition might be interpreted under different circumstances.
Give fieldwork a direction
Compare simulated responses to identify objections, ambiguities and hypotheses you can investigate with real people.
Census / 01—03
From a need to a result
- 01
Frame the question
Describe the product, positioning or experience you want to examine.
- 02
Define the population
Specify the characteristics of the synthetic profiles whose perspectives you want to explore.
- 03
Prepare the real test
Compare simulated responses and turn the resulting hypotheses into questions for fieldwork.
An example, made concrete
The starting point
“How might independent café owners respond to a subscription service designed to reduce food waste?”
The direction
Possible reactions: concern about price and setup time; interest in stock visibility. Each becomes a hypothesis to investigate in interviews with real café owners.
- Simulated reactions
- Questions to investigate
- Real-world validation
Illustrative scenario — not a live product session.
Capabilities & boundaries
The scope, clearly defined
Census asks a synthetic population questions about products, positioning, opinions and customer experiences. BrainStorage generates and stores the profiles used to explore different scenarios.
- You bring
- A question, a product or a market scenario, with the characteristics of the population to simulate.
- The intended result
- Simulated responses and hypotheses to compare and test with real people.
- Keep in mind
- Synthetic profiles do not establish a representative sample or validate conclusions about a real population.
ALPIA SYSTEMS
